If you watch TV at all, you've probably seen those commercials--the broadcasters call them PSA's, public service announcements, but they're commercials to me--for various charitable causes: wounded veterans, hungry children, rescued dogs and cats. Usually, for some reason I can't fathom, they ask you and me to commit to contributing $19 a month.
TV commercials are expensive to produce, not even counting the cost of air time to broadcast them. So you have to consider that a significant portion of the money you send them goes to fundraising expenses like that very commercial. (In many cases you can go to a site such as Charity Navigator to get a report on what percentage of a charity's revenue is spent on fundraising.)
As for me, before I con tribute, I am looking to see a little notice on the screen that says something like "All talent and other labor to produce this announcement was donated, and the air time to broadcast it was donated by this TV station."
Somehow, I don't really expect to see that.
