Television makes us fat

You've probably heard over and over—it's even discussed elsewhere on this blog—that Americans are increasingly becoming overweight and even obese. There's been a lot of discussion among experts as to what the causes are.

I want to suggest that television is at least one possible cause. No, I don't mean the inactivity of sitting and watching TV; I mean the advertising of food on television.

Just to make a very rough and random sample, in three or four days of my own televiewing, I saw commercials for some half-dozen fast-food chains (one of them at least four times), one for yogurt, two for sausages (one of those at least twice), ice cream, a pancake house, raw chicken, baked beans—and paper plates, piled high with food to show that they can hold it. This is not an exhaustive list. The Fourth of July is approaching so the sausages and paper plates are to be expected, I guess.

My theory is that watching food commercials—seeing the sponsors' food items shown, often in close-up, in their best make-up (and that's not totally facetious: food is doctored for still photography, as in magazines, and I'm sure something similar is done for TV) so as to look as appetizing as possible—doesn't this make us hungry? Some social scientist needs to do a study to show just how often seeing a TV commercial for food makes the viewer get up during a commercial break and go to the refrigerator. Meanwhile, I've got this bit of advice: the next time a food commercial comes on, showing that double cheeseburger, quickly change the channel, look away--anything but watch it and start to salivate.

And then there are the cooking shows on TV and other food programs. I know that those make me hungry, maybe more so that the food commercials. I'm pretty much immune to most of the food commercials because I almost never eat fast food and I eat almost no red meat. So because of how I have conditioned myself, that close-up shot of a big, juicy burger isn't going to do it for me. But I'm in the minority.

Update, June 28, 2012
Yesterday the TV news reported on a study done by the University of Southern California that shows that TV ads for fatty foods make the viewer crave fatty foods. I feel this shows that I was right in what I said in 2009.
Copyright © 2009 by Richard Stein